Bakery Delivery App
Bakery Delivery App
Embedded Files
An mobile app that brings pickup and delivery options to a local bakery.
My role
My role
UX/Product Designer
Responsibilities
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Target audience
Target audience
People who visit a bakery at least once a week and people who have busy schedules that keep them from being able to visit a bakery during operating hours.
Project problem
Project problem
Bakery customers want more convenient ways to place orders for pickup or delivery so they can skip the line or save a trip.
Project Goal
Project Goal
Design a app for BK Bakers that will allow customers to schedule orders for pickup or delivery.
Research study details
Research study details
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who don’t have time to wait in long lines or make it to the bakery before it closes.
This user group confirmed that bakery customers would like the option to pickup or schedule delivery. I also learned that customers do want a feature that will allow them to schedule repeat deliveries and would be open to subscriptions that would scheduled periodic deliveries.
Personas
Personas
Initial designs
Initial designs
I did a quick ideation exercise to come up with ideas for how to address gaps identified in the competitive audit. My focus was on the bakery customer rather than the bakery owner for this first iteration.
Wireframes
Wireframes
I developed digital wireframes to determine overall page layout and navigation.
Usability testing round one
Usability testing round one
The cart button was a bit confusing.
Users loved the order confirmation map.
Updating an address may be hard for few users.
Usability testing round two
Usability testing round two
Users wanted to see what other items they could quickly add at checkout.
Text was a little hard to read.
Cart button on nav felt redundant.
High fidelity mockups
High fidelity mockups
I developed high fidelity mockups and a working prototype.
Impact
Impact
Designs made it easy for users to order delivery or pickup from their favorites bakery.
What I learned
What I learned
I learned that design is an iterative process and it takes time and refinement to get to a good final product.
Next steps
Next steps
Conduct a final research study with a few design updates to test assumptions before releasing to production.
Focus attention to what the viewpoints look like from the delivery receipt and fulfillment side of the app.
Check any other accessibility considerations that I may have missed.
Thank you!
Thank you!
Explore more work
Explore more work
Page updated
Google Sites
Report abuse