Bakery Delivery Responsive Website

Research study details

I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who don’t have time to wait in long lines or make it to the bakery before it closes.

This user group confirmed that bakery customers would like the option to pickup or schedule delivery. I also learned that customers do want a feature that will allow them to schedule repeat deliveries and would be open to subscriptions that would scheduled periodic deliveries.

Personas

Initial designs

I did a quick ideation exercise to come up with ideas for how to address gaps identified in the competitive audit. My focus was on the bakery customer rather than the bakery owner for this first iteration.

Wireframes

I developed digital wireframes for desktop and mobile to determine overall page layout and navigation.

Usability testing

1. The cart button was a bit confusing.

2. Text was a little hard to read.

3. CTAs could be more clear.

High fidelity mockups

I developed high fidelity mockups for desktop, tablet, and mobile devices. I also developed a working prototype in AdobeXD.

Next steps

1. Conduct a final research study with a few design updates to test assumptions before releasing to production.

2. Focus attention to what the viewpoints look like from the delivery receipt and fulfillment side of the app.

3. Check any other accessibility considerations that I may have missed.